NetScape Labs Infotech Pvt LTD

Digital Marketing Specialist

NetScape Labs Infotech Pvt LTD

Mohali, Punjab, India

₹30,000 - ₹90,000 monthly

2 to 5 Years Full Time Permanent Day shift

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Last Day to Apply: 09 Nov 2025
Job Description
  1. Plan and execute mobile app growth strategies across paid and organic channels.
  2. Perform App Store Optimization (ASO) for Google Play Store and Apple App Store to maximize app visibility and downloads.
  3. Conduct keyword research, competitor analysis, and implement effective ASO strategies.
  4. Manage and optimize paid user acquisition campaigns (Google Ads, Apple Search Ads, Meta Ads, TikTok Ads, etc.).
  5. Run A/B tests on creatives, app screenshots, descriptions, and ad campaigns to improve conversion rates.
  6. Monitor key app performance metrics (CPI, CPA, ROAS, DAU, MAU, Retention, LTV, Churn rate).
  7. Collaborate with content and design teams to create engaging app creatives, ad copies, and promotional assets.
  8. Utilize tools like Firebase, Appsflyer, Adjust, Branch, Google Analytics for Firebase, Mixpanel for tracking and attribution.
  9. Analyze campaign performance and generate actionable insights to improve ROI.
  10. Stay updated with the latest trends in mobile marketing, ASO, app growth, and performance marketing.
  11. Drive engagement and retention strategies using push notifications, in-app messages, and remarketing campaigns.
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Job Role
Position

Digital Marketing Specialist

Job type

Full Time, Permanent

Working Type

on-site

Shift

Day shift

Job requirements
Experience

2 to 5 Years

No. of Opening

1

Education

Graduate, Postgraduate, DBA - Diploma in Business Administration, B.Com BA - B.Com in Business Administration, BBA - BBA (Bachelor of Business Administration), B.Tech CSE - B.Tech in Computer Science, B.Sc CS - B.Sc in Computer Science, MSc CS - MSc in Computer Science, MBA - Master of Business Administration, B.E Computer Science & Engineering

Skills

Strong understanding of ASO techniques (metadata optimization, keyword strategy, creative optimization)., Proficiency in Google Ads, Apple Search Ads, Facebook Ads, TikTok Ads, and other mobile ad networks., Familiarity with app store guidelines and policies for both iOS and Android., Experience with A/B testing, creative strategy, and funnel optimization.

Job Specifications
Field/Industry

IT Industries

About Company
Name

NetScape Labs Infotech Pvt LTD

Work Location

Plot number F-547 Second floor, Industrial Area, Sector 75, Mohali, 160055, Punjab, India

Job posted by NetScape Labs Infotech Pvt LTD

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