Zestard Technologies

Performance Marketer (Meta Ads)

Zestard Technologies

Ahmedabad, Gujarat, India

₹25,000 - ₹50,000 monthly

2 to 4 Years Full Time Permanent Day shift

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Job Description
  1. Plan, launch and manage Meta Ads campaigns (TOF, MOF, BOF) to drive KPIs such as ROAS, CAC, LTV.
  2. Develop targeting strategy (audiences: custom, lookalike, interest/behaviour), creative testing, bids and budget allocation.
  3. Work with creative team to produce strong ad-copy, visuals, video assets; run A/B tests on creatives, hooks, formats.
  4. Manage pixel & event tracking integration, Conversion API, attribution settings and funnel tracking.
  5. Analyse performance data (CTR, CPC, CVR, ROAS, CAC) on daily/weekly basis and provide insights & optimisation recommendations.
  6. Scale winning campaigns, manage budgets efficiently and de-scale or pause under-performing campaigns.
  7. Collaborate with other paid channels (Google Ads, Programmatic, etc) from a performance lens if required.
  8. Prepare periodic reports (weekly, monthly) for stakeholders; translate data into actionable next steps.
  9. Stay updated with latest Meta platform changes, ad-formats, policy updates and performance marketing trends.
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Job Role
Position

Senior

Job type

Full Time, Permanent

Working Type

on-site

Shift

Day shift

Job requirements
Experience

2 to 4 Years

No. of Opening

1

Education

Graduate in Commerce, Graduate, Postgraduate, DMC - Digital Marketing Course, BBA Marketing - BBA in Marketing, MBA - Master of Business Administration, MBA

Skills

PHP

Job Specifications
Field/Industry

IT Industries

About Company
Name

Zestard Technologies

Work Location

501, Saffron Tower, opp. Ahmedabad Central Mall, Panchavati Society, Ambawadi, Ahmedabad, 380006, Gujarat, India

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