When we started in 2012, India's hygiene category was a fraction of its size today. The big global brands were importing every micron of backsheet from East Asia and Europe.
We bet that a domestic specialist — one plant, one focus,...
When we started in 2012, India's hygiene category was a fraction of its size today. The big global brands were importing every micron of backsheet from East Asia and Europe.
We bet that a domestic specialist — one plant, one focus, one philosophy of "get every micron right" — could compete on quality and lead on responsiveness. Twelve years and a W&H MIRAFLEX II later, our films sit inside diapers, napkins and gowns on three continents.
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